I lead brands through smart, data-backed and story‑driven digital growth, drawing on experience with clients ranging from multimillion‑dollar real estate developers to sustainable fashion brands, charities, and local brick-and-mortar businesses.

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I focus on building digital strategies that attract the right audiences and keep them engaged using my decade+ of hands‑on expertise in Google Ads, SEO, social media growth, and full‑funnel digital strategy.

I’m especially passionate about supporting conscious and small businesses—something rooted in my own background working alongside mission‑driven founders and sustainable businesses since 2014.

I’m drawn to work that's scalable, long-lasting, and actually moves the needle. I’m a generalist by nature, and I'm in flow when I'm adding structure to big visions or building from the ground up. Sometimes that's through storytelling, sometimes through project management, and often, it's through hands-on execution to fix what's no longer working. 

Whether I'm leading high-stakes projects or improving internal ways of working, I focus on smart, practical approaches that help organizations grow.

Ami Demelo brings a unique, grounded perspective to strategic branding. While she has always worked in creative fields, Ami’s approach is defined by her deep entrepreneurial roots (including previously owning a brick-and-mortar store). This history provides a non-traditional advantage: she knows exactly what it means to bootstrap a company, the challenges of the startup phase, and the essential moment when a founder is ready to invest in their next phase of growth.

Laurel brings a decade of experience in web development to the LIFTOFF team. She specializes in websites that are optimized for both user experience and conversion optimization.

Brittni is a systems wizard. With expertise in Hubspot, ActiveCampaign, and customer segmentation, Brittni keeps lead nurture sequences running seamlessly.

Amanda leans on her business education and writing experience to deliver engaging content. Her experience with social media, technical SEO copywriting, newsletters, and more allows her to capture the voice of any client or project.