5th World Regenerative Properties

Project Overview

5th World Regeneration Corp. is a startup combining Web3 technology with regenerative agriculture to create modern homesteads that thrive in a changing world. 

They needed a robust digital marketing strategy to build brand awareness, generate demand, attract loyal followers, and position themselves as a thought leader in the regenerative agriculture + technology space.

April Jordan was brought on as the Director of Digital Marketing to lead these efforts, working closely with the team to ensure alignment with their vision and budget.

Solution & Approach

We developed and launched a 5-part high‑impact digital strategy for rapid audience growth.

Marketing Strategy

Developed the three-year digital marketing strategy that included organic and paid campaigns to grow brand awareness in key audiences, generate demand for services, and nurture leads.

Social Media Growth

Led the team to grow 5th World's Instagram to over 17,600 followers with high engagement across platforms.

Newsletter Development

Launched The Shift, a regenerative-living newsletter that offered weekly interesting and uplifting news stories, quickly building a strong subscriber base with thousands of readers, and managed a team of contributors.

Copywriting

Created and directed a range of content, from social media captions to ad copy, consistently capturing 5th World’s brand voice.

Team Management

Managed contractors and team members, aligning them with 5th World’s strategy to streamline execution.

Key results

17,600+ Followers on Instagram, with tens of thousands of interactions across other platforms.

Thousands of Highly Engaged Newsletter Subscribers (open rates of 20%-40%), achieved in just a few months.

Increased Demand, Sales and Leads for consulting services and online courses via newsletter, social media, press engagement.

Wrote and creatively directed SXSW 2024 presentation for leadership to deliver. Watch it here

Team Expansion and Management: Successfully onboarded and managed multiple contractors and team members to scale marketing efforts.