

Parliament Interiors
Hyper‑Local Google Ads to Drive Foot Traffic
Parliament Interiors, a long‑loved home décor destination in Vancouver, needed to rebuild local awareness after a major location change and strengthen their reputation in a competitive retail landscape. As a brick‑and‑mortar store that relies heavily on in‑person discovery, they were looking for a strategy that would bring more people through the door while reinforcing the charm and quality their customers already knew them for.
LIFTOFF stepped in with a focused digital approach designed to drive real‑world results. Through highly targeted Google Ads campaigns, we increased foot traffic by reaching nearby shoppers with strong purchase intent. At the same time, we optimized their SEO to improve search visibility, ensuring Parliament Interiors appeared prominently when locals searched for furniture, décor, and interior inspiration in Vancouver.
The combined impact was a measurable lift in store visits, stronger brand visibility, and a more consistent flow of high‑intent customers discovering their new location. Parliament Interiors now benefits from a digital foundation that supports ongoing growth while keeping their beloved community presence front and center.
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